News Release

Over the Moon

An ancient lunar deity, moon-shaped pastries and strings of glowing lanterns are a fraction of what you’ll meet at this Temple City festival.

TEMPLE CITY, CA (Sept. 4, 2018)—The Moon Festival, also known as the Mid-Autumn Festival, is a harvest celebration that originated in ancient China more than 3,000 years ago. In accordance with the lunar calendar, this year’s event falls on Sept. 24, but in Temple City, the festivities will kick off two days earlier at the city’s very first Moon Festival & Gourmet Food Fair.

Co-hosted by leading Chinese-language newspaper World Journal, the free event will take over Temple City Park on Saturday, Sept. 22, and Sunday, Sept. 23. With family-friendliness in mind, the festival will feature dozens of live performances and the offerings of nearly 100 product and gourmet food stalls.

Stinky fried tofu, fried swirl-cut potatoes on a stick and boba milk tea are just a few of the options attendees can expect on the menu, along with a designated area for sampling tasty variations of a customary treat: mooncake. In yet another nod to tradition, a lantern-making station will see guests join in the process of hand-painting some of the lanterns that will illuminate the grounds once the sun sets.

Throughout many of the Asian cultures in which it’s celebrated, the Moon Festival is a chance to spend time with family and friends, light colorful lanterns and pay tribute to the moon as a symbol of harmony and unity. The festival’s enduring emphasis on gratitude stems from its historical roots as an occasion to honor the lunar deity Chang’e and express appreciation for a bountiful harvest.

Due in part to the City’s $10,000 collaboration with World Journal, Temple City’s celebration is poised to be the largest of the Moon Festivals taking place this year across the San Gabriel Valley. Kenneth Lin, deputy director of community events for World Journal Los Angeles, says that although the event will be steeped in tradition, it also presents an opportunity for visitors to get to know the modern-day neighborhoods and local businesses around them.

Lin describes Temple City as “a hidden gem of the San Gabriel Valley,” sharing that World Journal has long sought an event partnership with the city because of its ethnic and cultural diversity. Like many media companies, the newspaper has increasingly dabbled in events production in recent years, having organized more than 1,000 festivals and exhibitions both nationally and internationally.

“World Journal has hosted the largest Lunar New Year Festival in Monterey Park for the past seven years,” Lin says. “Every year it’s grown bigger and bigger, with attendance approaching 250,000 over two days. Likewise, the Temple City event will help promote local businesses and create exposure for the city while generating huge retail revenues.

“Visitors will learn more about Temple City and its location, the theme of the festivities and all the gourmet foods and activities they can share with their families,” Lin adds. “Everyone is welcome.”

The Moon Festival & Gourmet Food Fair opens at Temple City Park at 2 p.m. on Sept. 22 and 10 a.m. on Sept. 23. For more information, visit templecity.us/moonfestival.

—To view other City news releases, visit templecity.us/pr